Last edited by Dolkree
Wednesday, April 8, 2020 | History

2 edition of art of creative advertising found in the catalog.

art of creative advertising

Michael Antebi

art of creative advertising

a visual/verbal problem-solving approach.

by Michael Antebi

  • 221 Want to read
  • 22 Currently reading

Published by Reinhold Book Corp. in New York .
Written in English

    Subjects:
  • Commercial art -- Technique

  • Edition Notes

    Includes bibliography.

    Classifications
    LC ClassificationsNC997 .A687
    The Physical Object
    Pagination1 v. (unpaged)
    ID Numbers
    Open LibraryOL5608562M
    LC Control Number68016025

    That goes to show how sticky this book really is. Can you think of an advertisement that you've seen lately that sticks out in your mind? This book is written in an easy to read, down to earth and conversational style that provides both factual and insightful content. As global leaders in graphic design education, it's something we at Shillington know a fair bit about. This book simply forces us to look at the way we communicate with consumers in a new way.

    As the digital world continues to see fundamental shifts in the tools that we use to connect with consumers the value of engaging with customers is still through the roof. Continue Reading. You see, what comes after reading these books is what is most important. Let's see what we find out. Getting the word out has somehow gotten both easier and more complicated all at the same time.

    Attention-Driven Design Eliminate online distractions with this practical guide [Image: Oli Gardner] Attention, says Oli Gardner, is a limited resource; every link and banner you add art of creative advertising book a web page, while serving a purpose, also serves to distract your users and deplete their mental energy. Well, for the most part I was right. So it was so impressive that print could do that. Stitt Autobiographies — Alexander Stitt Stitt Autobiographics is a pictorial record of the year professional life of graphic designer Alex Stitt, who has been the hand behind many aspects of Australia's culture since the s and has been described by Phillip Adams as one of the country's most under-recognised creative talents. Some digital agencies employ a whole team of developers, while others have just a couple of staff to assist on digital portions of the campaign. And you think of banks, and you see, whoa!


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art of creative advertising by Michael Antebi Download PDF Ebook

Funded by Kickstarter and curated by London-based graphic designer Wallace Henning, this project was a real labour of love, and it shows through on every page.

School of Advertising

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